Time to get up close and personal
The best customers are not necessarily those who buy the most often. They can also be those that buy your most profitable products. But do you still know who they are and what keeps them buying. By Deborah Rowe
27 Aug 2009 Comments Off on Time to get up close and personal
The best customers are not necessarily those who buy the most often. They can also be those that buy your most profitable products. But do you still know who they are and what keeps them buying. By Deborah Rowe
26 Aug 2009 Comments Off on Future proof your building
For many years there has been a focus on increasing the thickness of wall and roof insulation in a bid to reduce CO2 emissions. By Dave Taylor
26 Aug 2009 Comments Off on The end of ‘sick note’ Britain?
Employee absence is a costly problem for British business, and construction is a particularly sickly industry right now – in more ways than one. By Tom Potbury
20 Aug 2009 Comments Off on Google’s chilling solution arrives
In his final column for RAC, Andrew Bailey reflects on the future of mechanical cooling, the impact of ac in the bedroom
20 Aug 2009 Comments Off on Advantage Rok
On the face of it, Rok’s figures this week don’t contain a lot of cheer - turnover down 33 per cent and profits 47 per cent. Ouch. But there’s two things to pick out of what might seem a terrible mess.
19 Aug 2009 Comments Off on The road to zero carbon
The proposed changes to SAP: why they are required and their impact. By Sean Lockie
14 Aug 2009 Comments Off on Opportunities in housing?
With the industrial and commercial sectors suffering severe falls in new build so far this year and serious concerns regarding publicly funded construction work (with government stating that capital expenditure will fall by 17 per cent per year up to 2013/14), a key issue for the industry is which sectors…
14 Aug 2009 Comments Off on Strengthen your market position
It’s classic marketing speak “strengthen your market position through differentiation” but what does it mean and how do you do it?First you need to understand what is important to the customers that are important to you. These are the customers that recognise and value the services you offer. They should…
07 Aug 2009 Comments Off on CN Future 50 shines a little marketing light….
The recent CN Future 50 – a list of the people who “hold the future of the construction industry in their hands” – is a little light on marketing people. Well, actually, there’s just one person in it with any real marketing background. Who’s that? Sir Terry Leahy.
05 Aug 2009 Comments Off on Preparation and timing key to remedies for EU procurement
The first article on challenges to decisions made in contravention of the EU public procurement rules looked at the available remedies. But how do you go about obtaining these? By Jon Olson-Welsh